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The Value and ROI of Exterior Home Improvements

Image of the front exterior of a contemporary house.

When it comes to home ownership, first impressions matter. A home's exterior serves as its welcoming face to the world, creating an immediate impact on curb appeal. Investing in exterior home improvements enhances your property's aesthetic appeal and delivers a significant return on investment (ROI). In this blog post, we'll explore the value and ROI of exterior home improvements that can transform your house into an attractive and valuable asset.

Making a Lasting Impression

The phrase "Making a Lasting Impression" emphasizes the significance of the exterior of your home in creating a memorable and positive impact on anyone who encounters it. Whether it's visitors, potential buyers, or even passersby, the exterior of your home serves as the initial point of contact, and it holds the power to shape their perception of your property.

A well-maintained exterior reflects a sense of pride in ownership and communicates that the homeowner takes great care of their property. It showcases attention to detail, cleanliness, and a commitment to maintaining the house's overall condition. Such an exterior not only enhances the property's visual appeal but also conveys a message of professionalism and responsibility.

Image of a house photographed at twilight.

The first impression made by a home's exterior often sets the tone for the entire property. If the home's exterior is unkempt, neglected, or shows signs of wear and tear, it can give the impression that the rest of the house might be in a similar condition. On the other hand, a well-maintained exterior can generate a positive expectation and anticipation for what lies inside.

Increased Marketability

Increased marketability is a key advantage of having strong curb appeal for your home. Curb appeal refers to a property's attractiveness and overall appeal when viewed from the street or curb. It encompasses various aspects of the exterior, including landscaping, architectural features, paint condition, cleanliness, and overall maintenance. A home with excellent curb appeal has a competitive edge in the real estate market, attracting prospective buyers and potentially expediting the selling process.

Strong curb appeal captures the attention of potential buyers and makes your home stand out among other properties on the market. It sets the tone for a positive viewing experience and generates a sense of desirability. A beautifully landscaped front yard, a well-maintained exterior facade, and an inviting entryway can create an emotional connection with buyers.

When a home looks well-cared for on the outside, buyers are more likely to associate it with being well-maintained on the inside as well. This perception can lead to higher offers and a faster selling process.

Furthermore, strong curb appeal can contribute to effective marketing efforts. Professional, eye-catching exterior photos of your home can attract online visitors and generate interest among potential buyers browsing through listings. It increases the chances of your property being clicked on, viewed, and ultimately visited in person. With a positive first impression created by the exterior, buyers are more likely to schedule a showing and explore the interior spaces enthusiastically.

Neighborhood Cohesion

Illustration of neighborhood cohesion.
Image by upklya on Freepik

A well-maintained and visually appealing home stands out within the neighborhood. It can serve as a source of inspiration and motivation for other homeowners to improve their own exteriors. As more homeowners invest in enhancing their properties, a sense of pride and unity emerges. This collective effort can lead to an overall improvement in the aesthetic appeal and quality of the neighborhood.

When a neighborhood has a cohesive and attractive appearance, it becomes more appealing to prospective buyers and visitors. The overall desirability of the area increases, which can lead to higher property values for all homeowners. Potential buyers are often willing to pay a premium for homes located in well-maintained and visually pleasing neighborhoods.

Moreover, a well-maintained neighborhood can have positive effects beyond aesthetics. It can attract businesses, amenities, and services to the area, further enhancing residents' overall quality of life. Well-kept parks, clean streets, and attractive public spaces contribute to a sense of pride and enjoyment in the community, making it a desirable place to live.

Lush Landscapes

Exterior home improvements can provide homeowners with a high return on investment (ROI). A well-maintained garden, trimmed hedges, and vibrant flowers contribute to the overall curb appeal of a property and can make a lasting impression on visitors and potential buyers.

Photo of Lush Landscaping

Lush landscapes significantly impact the visual appeal of a home's exterior. They create a sense of beauty, tranquility, and harmony, enhancing the property's overall aesthetics. When potential buyers approach a house with a well-kept garden, they immediately experience a positive emotional response. The inviting atmosphere created by vibrant flowers and neatly trimmed hedges can set the tone for a positive viewing experience.

Investing in professional landscaping services can offer numerous benefits. Professional landscapers possess the expertise and knowledge to design and maintain gardens that complement the architectural style of a home. They can assist in selecting plants, flowers, and trees that thrive in the local climate and create an attractive and cohesive outdoor space.

A well-maintained garden can also extend the living space of a home. It provides an outdoor area for relaxation, entertainment, and enjoyment. A beautifully landscaped backyard with features such as a patio, walkways, or a water feature can be a selling point for potential buyers. It showcases the potential for outdoor activities and adds value to the property.

Image of two people watering a garden

Furthermore, investing in a lush landscape can offer a high ROI in terms of property value. Studies have shown that well-designed and maintained landscapes can increase property values by up to 20%. The visual appeal created by professional landscaping services can make a property more attractive to buyers, resulting in higher offers and a faster selling process.

Outdoor Living Areas

Outdoor living areas, such as decks, patios, or outdoor entertaining spaces, are valuable home improvements that provide homeowners with an attractive feature and a high return on investment (ROI). These spaces extend the usable living area of a home and create an inviting and versatile outdoor environment that appeals to both homeowners and potential buyers.

Outdoor living areas can be a significant selling point when selling a home. Potential buyers are often drawn to properties that offer well-designed and well-maintained outdoor spaces. A thoughtfully crafted deck, patio, or entertaining area can create an attractive feature that sets a home apart from others on the market. It provides a desirable space for outdoor entertaining and adds value to the property.

Image of outdoor patio and mountain view

Investing in the construction or enhancement of outdoor living areas can also provide a high ROI due to their versatility and potential for customization. Homeowners can design these spaces to fit their needs and preferences, incorporating outdoor kitchens, fire pits, seating areas, and landscaping elements.

Entryway and Doors

A home's entryway and front door play an important role in creating a welcoming and inviting atmosphere. Upgrading these elements, such as the front door, adding decorative glass panels, or installing a new porch, can significantly transform the look of your home, enhance its curb appeal, and increase its overall value.

Image of house front door

The front door is not just a functional component of a home; it also serves as a focal point that draws attention and sets the tone for the entire property. Upgrading the front door can create a positive and memorable first impression for visitors and potential buyers. A new front door can instantly elevate the exterior aesthetics of your home, making it stand out among other properties in the neighborhood.

One creative way to enhance the visual appeal of the front door is by adding decorative glass panels. These panels can introduce elegance, charm, and a touch of uniqueness to the entryway. This allows natural light to filter into the foyer, creating a warm and welcoming ambiance.

Decorative glass panels come in various styles, patterns, and designs, allowing homeowners to customize their front door to match their personal taste and the home's architectural style.

The upgrades made to the entryway and front door can positively impact the home's value. A well-maintained and visually appealing entrance is a desirable feature for potential buyers. It increases the overall curb appeal and can contribute to the property's perceived value. When potential buyers see a welcoming and attractive entrance, they are more likely to form a positive impression of the home and may even be willing to pay a premium for it.

Garage Doors

Garage doors are an essential component of a home's exterior, and replacing outdated or worn garage doors can significantly impact the overall appearance and functionality of your property. This improvement not only enhances your home's curb appeal but also delivers a high return on investment (ROI).

Aesthetically, garage doors occupy a significant portion of a home's facade, making them a prominent feature. If your garage doors are outdated, damaged, or in poor condition, they can detract from the overall appeal of your home. By replacing them with newer, more visually appealing doors, you can instantly transform the look of your property, making it more attractive and visually cohesive.

Photo of contemporary garage door.

When choosing new garage doors, you have various design options to complement the architectural style of your home. Whether you prefer traditional, contemporary, or custom designs, you can select garage doors that enhance the overall aesthetic appeal of your property.

Functionality is another crucial aspect of garage doors. Replacing old, malfunctioning doors with new ones ensures smooth and reliable operation. Modern garage doors often have advanced features such as quiet operation, improved insulation, and enhanced security mechanisms. These features contribute to homeowners' convenience and comfort and appeal to potential buyers who value functionality and safety.

Replacing garage doors can also provide a high ROI. A study conducted by Remodeling Magazine revealed that garage door replacements ranked among the top home improvement projects with a high return on investment.

Windows and Siding

Windows and siding are crucial components of a home's exterior, and investing in energy-efficient options can bring numerous benefits. Replacing old windows with energy-efficient alternatives not only enhances the appearance of your home but also reduces utility costs and makes it a more attractive investment for potential buyers.

Energy-efficient windows are designed to minimize heat transfer, preventing excessive heat gain during summer and heat loss during winter. They typically feature advanced glazing technologies, such as low-emissivity (low-E) coatings and multiple panes filled with insulating gases like argon or krypton. These features significantly improve the thermal performance of windows, reducing the reliance on heating and cooling systems and ultimately leading to lower energy bills.

Image windows on side of a building

The financial benefits of energy-efficient windows are twofold. Firstly, they contribute to energy savings. By reducing the need for artificial heating and cooling, homeowners can expect a decrease in their utility bills over time. This ongoing cost savings can be a significant advantage for homeowners and can make the property more appealing to potential buyers who are conscious of energy efficiency and want to lower their environmental footprint.

Secondly, energy-efficient windows can enhance the value of a home. When selling a property, energy-efficient features, including windows, are increasingly sought after. Potential buyers often pay a premium for homes with energy-saving upgrades, recognizing the long-term financial benefits and the positive environmental impact.

Energy-efficient windows not only improve the aesthetics and comfort of your home but can also attract more interested buyers and potentially increase the resale value.

Fresh Siding

New siding can significantly impact the overall appearance and value of your home. Whether you opt for a fresh coat of paint or install new siding materials, upgrading the exterior walls can modernize your home's look, enhance its curb appeal, and increase its value.

A fresh coat of paint can quickly transform the appearance of your home. It allows you to update the color scheme, refresh the existing siding, and create a more modern and cohesive look. Choosing the right color can make a dramatic difference in how your home is perceived by you as the homeowner as well as potential buyers.

If you go beyond a fresh coat of paint, installing new siding materials can further enhance your home's value and aesthetic appeal. Various siding options are available, such as vinyl, fiber cement, wood, or metal, each with unique characteristics and benefits.

Upgrading to a new siding material can improve your home's exterior's durability, energy efficiency, and maintenance requirements.

photo of a house with new siding

Modern siding materials often have improved insulation properties, contributing to better energy efficiency. This reduces heating and cooling costs and increases the comfort of your home.

Potential buyers are increasingly attracted to energy-efficient homes, as they offer long-term cost savings and environmental benefits. Therefore, investing in new siding materials that improve energy efficiency can make your home more appealing to potential buyers and increase its value.

Additionally, new siding can provide better protection against the elements, preventing water damage, rot, or pests. This enhanced durability can be an attractive selling point, as buyers are often concerned about a property's long-term maintenance and upkeep.


Roofing is a critical aspect of any home, providing essential protection from the elements. A well-maintained and visually appealing roof not only ensures your home's safety and structural integrity but also adds to its overall value. Whether you repair damaged shingles or opt for more durable roofing materials, investing in your roof can make a significant difference.

House roof shingles

Beyond safety, the aesthetics of your roof play a crucial role in the overall appearance of your home. As one of your property's most visible elements, the roof significantly impacts curb appeal. A worn or outdated roof can give the impression of neglect and detract from the overall attractiveness of your home. On the other hand, a well-maintained and visually appealing roof can enhance the architectural style and complement the exterior design, making your home more appealing to potential buyers.

Repairing damaged shingles is essential to maintaining the roof's integrity and aesthetics. Addressing missing, cracked, or curling shingles can prevent further damage, improve the overall look of your roof, and extend its lifespan. Regular roof inspections and timely repairs help ensure that your roof remains in good condition and that potential buyers see it as a well-cared-for asset.

In some cases, it may be necessary or advantageous to consider replacing the entire roof, especially if it is old, damaged, or nearing the end of its lifespan. Opting for more durable roofing materials, such as asphalt shingles, metal, or tile, can provide long-term benefits. These materials are designed to withstand harsh weather conditions, offer enhanced durability, and often come with longer warranties. Investing in a new roof made of high-quality materials not only improves the safety and functionality of your home but also adds value and appeals to potential buyers.

Professional Exterior Painting

Professional exterior painting is a highly effective way to transform your home's appearance instantly. Applying a fresh coat of paint to the exterior surfaces can do wonders, breathing new life into the property and creating a visually appealing and inviting atmosphere. When choosing a professional exterior painting service, there are several considerations to keep in mind.

Image of newly painted house

One of the first factors to consider is the color scheme. Opting for neutral and appealing colors can significantly impact the overall look of your home. Neutral colors, such as shades of gray, beige, or off-white, are popular choices as they provide a timeless and elegant appeal. These colors can complement the surrounding environment, blending harmoniously with the natural landscape or neighboring properties.

Choosing the right color scheme is essential, setting the tone for your home and creating a positive first impression. A well-chosen color scheme can make your property stand out and catch the eye of passersby, potential buyers, and visitors. It can create a sense of harmony, sophistication, and curb appeal, enhancing the overall aesthetics of your home.

Working with a professional painter can be beneficial in selecting the right colors that suit your home's style, architectural features, and personal preferences. Professional painters have experience and knowledge in color coordination, helping you choose a palette that will enhance the beauty of your home and create a cohesive look.

Photo of interior house painter

By hiring professionals, you can also benefit from their knowledge of the best paint products and finishes suitable for the exterior of your home. They can recommend durable and weather-resistant paints that can withstand the elements, protecting your home from harsh weather conditions, UV rays, and moisture.

Beyond aesthetic improvements, professional exterior painting can also provide functional benefits. A fresh coat of paint acts as a protective barrier against the elements, helping to prevent damage caused by rain, wind, sun exposure, and temperature fluctuations. It can extend the lifespan of your exterior surfaces, reducing the need for frequent repairs and maintenance.

Moreover, professional exterior painting can increase the value of your home. When potential buyers see a well-maintained and freshly painted exterior, it can create a positive impression and make your property more desirable. The enhanced curb appeal resulting from professional painting can attract more interest, potentially leading to faster selling times and higher offers.


In conclusion, investing in the exterior of your home can yield numerous benefits. By focusing on elements such as curb appeal, outdoor living areas, entryways and doors, garage doors, windows and siding, roofing, and professional exterior painting, you can enhance your property's overall appearance, functionality, and value.

Investing in exterior improvements can create a home that reflects your pride in ownership and appeals to potential buyers. These enhancements increase marketability, raise property values, and contribute to a welcoming and cohesive neighborhood.

Whether you are looking to sell your home or simply want to enjoy the benefits of an aesthetically pleasing and functional exterior, these improvements are well worth the investment.


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